Naming Opportunities
Raise More Campaign Capital With A Better Interactive Naming Opportunity Website
Advancement departments are being challenged every day with higher and higher campaign goals. You have to ask yourself, how can we meet this goal? You can do better, but you need to choose an option that can engage your top-tier donors at a much higher level, and outperforms your traditional methods. Corporate Communications' Interactive Virtual Tour & Naming Opportunities Website can help you do that.
Corporate Communications has helped Colleges, Universities, and Hospitals engage their prospective donors at a much higher level, for more than 20 years. What makes ours so different? It's simple! We know Gift Officers have limited time with a prospective donor, so we developed a system that allows a Gift Officers to focus in on a donors interest quickly, and when they arrive on that floor, with a simple hover of their mouse they can "reveal" many potential naming opportunities the prospective donor could support, in just minutes!
For now, view the 30 second simulation in the panel on the left below! Once you do, you will want to schedule a DEMO to see the possibilities.
What Makes Our Interactive Virtual Tour & Naming Opportunity Website Better?
We "reveal" everything in one screen! There is no tedious clicking back and forth to different screens. We open the visit to a marque look at your beautiful new building project, with a simple Call To Action - Choose a Floor to Explore. With a simple hover of your mouse, you and your prospective donor embark on a unique, slick, quick tour of your new building, and hundreds of beautifully illustrated naming opportunities to support it. We offer a variety of donor recognition options. It can be named by the donor if they choose, remain anonymous or even hide the gift amount if they want, all personal decisions made with a Gift Officer
This is communication that fits the lifestyle of today's donors.
A Nationally Recognized, Naming Opportunity Website Application
The video above shows single gifts, major gifts,
and how we display "video reveals" on 1 screen!
Our interactive hover / reveal, helps Gift Officers take prospective donors on a floor-by-floor, "interactive personalized journey of philanthropic discovery". The donor drives the experience! Gift Officers often reveal what each floor does, floor-by-floor, and when a donor sees a floor they relate to, the Gift Officer opens the floor revealing a variety of naming opportunities. Each opportunity has it's own reveal of image assets, description of what the room is for, the availability and the gift amount. This is an efficient engaging donor experience, which is why our project was featured in The Chronicle of Philanthropy in an article about Naming Opportunities, in the final paragraph, "Results Speak".
To enhance the value of top level or departmental gifts, our clients can provide video vignettes in the reveals, and show them in the same screen! These can be grateful patient videos, a conversational video with a department head or a researcher on what a gift would mean to the hospital or the future of healthcare. This is modern contemporary tool that fits the lifestyle of today's donor, not a tedious open and close system many are familiar with.
The Chronicle of Philanthropy
The excerpt on the right is from the national trade publication, The Chronicle of Philanthropy. They featured our project and interviewed the Assistant VP of Advancement for Golisano Children's Hospital, Scott Rasmussen about this website. His comments were used in the article's final paragraph, Results Speak.
Scott Rasmussen is very proud of his Virtual Tour & Naming Opportunities website application. It changed the way he engaged donors, for the better, and it helped him exceed the hospitals financial goal.
"Right on the phone, people will say, "Oh, I like that; I'll take it."
-Scott Rasmussen, Golisano Children's Hospital
Every Website Features An Interactive Marque Landing Page Leading To Interactive Floor Plans & Beautifully Illustrated Naming Opportunities.
Most Gift Officers Like Exploring the "Floor Plan" Level Naming Opportunities, Revealing Areas of Support With a Simple Hover.
But, if a Donor says, "I only have a few minutes"...
Scroll down to the "table view", select an item in it, and in seconds a modal window opens and reveals the perfect gift for them.
The Call Doesn't Have To End Here...
Send An Automated, "Thank You/Follow-Up" Branded, HTML Email!
Since most people cannot make a $250,000 decision over the phone, follow up with a prospective donor is a critical part of the process. So how do you thank the donor for spending time with you, and recreate the engagement and enthusiasm they had for a naming opportunity when you met?
Our application makes it simple! After a prospective donor visit, a Gift Officer can easily send an attractive, personalized, automated Thank You/Follow Up HTML email. All the Gift Officer need to do is, select the naming opportunity the donor showed the most interest in on the call, add the donors name and email, and hit Submit.
All the fields in the email are all dynamically generated from the database of our application. We now personalize it, along with customizable thank you messaging. The email is sent to the prospective donor, and a copy sent to the Gift Officer's Inbox, making it very easy to reply back and recreate the original imagery from the first visit. The Backend Administration also has a listing of what Gift Officers sent a follow up, and to who.
How Does Our Application Help You Raise More Capital?
A large university tested our application against their traditional methods.
The results were clear, and they told us!
Unique, Powerful Features & Backend Administrative Tools
Content Management System
Our custom website Content Management System (CMS) is so simple to use anyone on the Advancement team can maintain naming opportunity details. Our tiered level Admin access determines what Administrative functions are allowed for different user groups.
The Gift Officer may be limited to showing the website front end and using the Admin to send the automated Thank you/Follow Up HTML email. Leadership, however, can log in to see Progress Goals, Usage Info, Modify Naming Opportunities imagery and content. A simple interface provides a quick download of areas as well as donor details.
You will love the ease of use of our system. It will take 30 minutes or less to start using it.
Experience the WOW moment firsthand in a DEMO. Schedule a brief DEMO and we'll show you examples of similar projects, explain the process, showcase some of the important features and benefits of our application, and even discuss general budgets and timelines.